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Unlocking the Corporate Event Market: Actionable Strategies for Event Planners

Are you an event planner who primarily focuses on weddings? Or perhaps you’re a corporate event planner looking to scale your business? If so, you won’t want to miss this opportunity to transform your business and expand into the highly profitable corporate event space.


On April 8th, industry expert Susan Sutherland is coming to share invaluable insights on how you can seamlessly integrate corporate events into your existing business. What makes this session truly special? It’s not just theory—it’s a roadmap filled with practical, actionable steps that you can implement immediately to start seeing results.


Why Corporate Events?

Adding corporate events to your portfolio can provide financial stability, increase revenue, and even reduce some of the emotional stress associated with wedding planning. Susan will share how she scaled her business from six figures to seven by incorporating corporate events—and how you can do the same. Whether it’s networking, branding, or leveraging existing skills, she will outline a step-by-step process to help you break into this lucrative market.


What You’ll Learn:

  • Networking with Purpose: Discover how to identify gaps in the market and position yourself as the go-to planner for corporate clients. Susan will guide you through the key questions to ask and how to make valuable connections that lead to consistent referrals.

  • Leveraging Your Existing Skills: You already have the expertise—you just need to shift your approach! Learn how to translate your wedding and social event planning experience into the corporate world, making the transition seamless and profitable.

  • Immediate Implementation: This isn’t just another seminar where you take notes and forget about them later. Every strategy shared can be put into action the same day, allowing you to start seeing opportunities and reaching out to potential clients right away.


A Culinary Experience & Showcasing Vendors

No great event is complete without an exceptional dining experience and the support of top-tier vendors. At this meeting, you’ll enjoy a thoughtfully curated menu by True Flavors Catering, featuring:


Stationed Hors D’Oeuvres

  • Chef’s Choice of Two Hors D’Oeuvres, Stationed on China

Plated Dinner

  • Ensalada de Aguacate y Manzana – A fresh, vibrant salad with spring mix, Granny Smith apples, strawberries, avocado, tomato, bacon, candied pecans, and a citrus dressing made with freshly squeezed orange and lime juice, extra virgin olive oil.

  • Poblano Chicken – Seasoned chicken breast filled with chorizo and Oaxacan queso, topped with a creamy poblano sauce.

  • Potato Gratin & Manchego Herb Crust

  • Elote con Calabasa – A flavorful blend of sautéed corn, summer squash, red onion, and fresh herbs.

  • Warm Dinner Rolls with Butter

  • Coconut Flan (preset)

  • Chilled Water (preset)

  • Iced Tea & Coffee (available upon request)


Showcasing Vendors

This event wouldn’t be possible without the support of our incredible vendors, who bring their expertise and excellence to the table:

Don’t Miss Out!

If you’re ready to elevate your event planning business and step into a more profitable and balanced market, this session is for you. Susan’s insights are practical, tested, and designed to help you achieve real growth.


Join us on April 8th and take the first step toward expanding your business. Your future clients—and your bottom line—will thank you!



 
 
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